Collins Wu, Regional Vice President, Power & Discrete Marketing APeC Region, STMicroelectronics
Collins WU (吴卫东) is the Regional Vice President of Power & Discrete Marketing in the APEC Region.
WU joined STMicroelectronics in 2000 as Product Marketing manager responsible for Discrete and Analog products in China. He drives demand creation activities aligned with ST’s product portfolio and company strategy in various segments including industrial, consumer, automotive, and more.
In 2010, WU led the MEMs actuator, sensor and high-performance custom analog product marketing and application team in Greater China and South Asia. This experienced team has produced many success stories, demonstrating ST's leadership in MEMs in the market with a high level of technical expertise, and has built strong partnerships with many customers and partners.
In 2019, WU was appointed as Regional Vice President of Distribution Sales in Asia Pacific. He oversaw several Asia-based distributors including the company’s No.1 distributor. Under his leadership the team managed to grow the business through strong partnership with distributors.
In 2024, WU was appointed as Regional Vice President of Power & Discrete Marketing in the APEC region. He is responsible for power transistors, discrete and filter, and low voltage MOSFET. He leads the team in driving business growth through focused product and market strategies, building a strong design funnel, and providing application and technical support to meet customer needs.
Collins WU received his bachelor’s degree in Electrical Engineering from Shanghai Jiao Tong University in 1997.