IoT(Internet of Things), October 18 (Tue.) from 9:05 - 11:15 UTC+08:00
"Industry 4.0" or the "Fourth Industrial Revolution (IR4.0)", which can also be referred to as Smart Manufacturing, is the enabler of digital transformation in the manufacturing industry. Industry 4.0 is seen to help increase production throughput, improve product quality, and lower operating costs. Technologies enabling Industry 4.0 include the Internet of Things (IoT), sensors, data analytics, cloud computing, artificial intelligence (AI), machine learning (ML), and robotics. These enablers come together to transform manufacturing and reshape the future of the world economy.
Steven Liu, GP Product Marketing Manager, Texas Instruments
Steven Liu, TI Sitara MPU product marketing manager, in charge of the general purpose products’ business development, and new product market definition.
Over 10 years’ experience in developing embedded processor business starting with AM335x. In-depth knowledge on the embedded processors' hardware design and software development gained from 6 years’ tech roles, for a good understanding of industrial 4.0 applications/market requirement, including HMI, PLC, IIoT, etc.
As the marketing lead of AM62x, our target is to build TI’s new generation flagship device, offering our customer a cost-effective platform equipped with innovative technology, revolutionizing the next generation design.
Somashekhar Pattanashetti, Director of Engineering for India, Arrow Electronics
Somashekhar Pattanashetti is Director of Engineering for India at Arrow Electronics. He Leads the Engineering team in India and is responsible for expanding engineering expertise that drive business growth for Arrow’s technology suppliers, customers and business partners. Soma joined Arrow in 2015, before that he was with a leading electronics semiconductor component company as well served in VLSI front end R&D together more than 19+ years of experience. Soma received Arrow's President's Club award which acknowledges outstanding employees for their steadfast commitment to excellent customer service and extraordinary business performance and for demonstrating "extra mile" behaviors, engaging with sales excellence mindset, creating differentiated value to suppliers, partners and customers, and delivering outstanding business results. Mr. Somashekhar received a PGD in VLSI Design and a Bachelor of Engineering in Electronics and Communication from S.D.M College of Engineering & Technology, Dharwad, Karnataka, India and a Harvard Management Mentor program from Harvard.
Allen Huang, Sr. AIoT Go-To-Market Manager, Arm
Allen Huang is Senior AIoT Solution Manager of Arm, he is closely working with APAC team for promoting Arm’s AIoT, storage and computational storage solutions, focusing on China, Japan, Korea and Taiwan. He has nearly 20 years of professional Embedded & Storage experience in the semiconductor industry.

Allen Huang joined Arm in 2019. He previous worked at PMC-Sierra, Microsemi and Microchip with a total of 11+ years experience. His role was Sales & regional PM for promoting Storage, Embedded and connectivity solutions, as well as key customers supports and 3rd parties engagement.

Allen has solid connection with ODMs and OEMs. He has rich working experiences to corporate with local ODMs to come out Compute & Storage total solution for Hyper-Scalers and key OEMs with many key success project and deployment.

Allen received a bachelor’s degree in Department of Computer Science and Engineering at Yuan-Ze University.
Robin Feng, Strategic Marketing Manager, STMicroelectronics
Robin is the Strategic Marketing Manager of ST Automation Competence Center in Asia. Robin is responsible for the planning and marketing of the industrial automation, industrial robot and related sensors/MEMS solutions for automation. He has many years of experiences in Industrial automation and communication arena.
John Chien, Sr. FAE Manager, Diodes Incorporated
John Chien is a Senior Field Applications Engineering (FAE) manager with Diodes Incorporated (Diodes). He leads multiple FAE teams that work closely with customers in Japan, Taiwan, Association of Southeast Asian Nations (ASEAN), and the India regions. These teams help customers solve design challenges and understand the capabilities of new products in the marketplace. With eighteen years of Diodes experience and more than 20 years of industry experience, Mr. Chien has established strong relationships with original design manufacturer (ODM) hardware engineers and brand name customers. He is particularly skilled in issues involving portable and commercial products and applications. He also has extensive experience working with customers on smart device applications as well as notebook, motherboard, and telecommunication applications. Recent projects include helping ODMs build IoT-controlled solutions using power and connectivity components. Mr. Chien earned a bachelor’s degree in electrical engineering from Vanung University, Taiwan and a bachelor’s degree in management information system from California State University at Long Beach.
Adrian Gan, Senior Regional Marketing Manager, Infineon Technologies Asia Pacific Pte Ltd.
Adrian Gan has more than 10 years of work experience in Infineon Technologies Asia Pacific Pte Ltd. He is responsible for deploying G2M strategy to the Asia Pacific region and managing G2M activities for sensor products such as Radar MMIC, 3D ToF image sensor, Silicon MEMs Microphones, Pressure Sensors and Environmental Sensors.
Strengthening the Supply Chain, October 18 (Tue.) from 14:00 - 15:40 UTC+08:00
The pandemic has significantly impacted the global supply chain, resulting to what manufacturers are calling the "Great Semiconductor Shortage". In this track, experts will discuss the current electronics supply chain landscape, sourcing challenges and risks, lead times, and strategies to strengthen the resilience of suppliers' and manufacturers' supply chains.
Venkata Simhadri, CEO & Managing Director, MosChip
Mr. Venkata Sudhakar Simhadri is a serial entrepreneur and proven executive in the semiconductor industry. He was the Founder, President & CEO of Gigacom Semiconductor LLC & Founder / Director of Gigacom India (Both the Companies acquired by MosChip) and the driving force behind establishing IP licensing and design services business with leading semiconductor companies. Earlier to Gigacom, Venkata was the Founder, President & CEO of Time-to-Market (TTM) from 1998 till its acquisition by Cyient in 2008 and was its head of the Hi-tech Business Unit till 2012. Venkata has 30 years of experience, primarily working in the USA and India region. He did his B.E. from Andhra University and MS from the New Jersey Institute of Technology (NJIT).
Claudio Chan, Managing Director, China, Smith
Claudio Chan joined Smith in 2013 as a trader at the company’s Houston headquarters. He relocated to Hong Kong a year later and quickly climbed the ranks, taking on his current role as Managing Director, China in 2022.
Daphne Tien, Vice President, Marketing & Business Development, APAC, Mouser Electronics
Daphne joined Mouser Electronics in 2011 to build an APAC marketing team from the ground up. She has acted as a prime local language spokesperson for Mouser in APAC to deliver the company's brand value and differentiation in China, Japan, Korea, India, Australia and other APAC countries.

Tien has more than 20 years of successful experience in business development and strategic marketing within the electronics industry. She began her career in Yageo Corporation, a global leading provider of passive components, where she was quickly promoted to Country Manager to run the sales and operations in their Hong Kong branch. In just one year, she turned losses into profits and increased revenue by 10 times the next year. As Tien attained roles with increasing responsibilities, she developed Yageo's business around the world, ultimately serving as the company's Global Head of Distribution.
Jacque A. Gahari, Senior Vice President at Chip1 Global Managing Director for Chip1 ASIA
20+ years of experience in Technology from Semiconductor manufacturing to Factory Automation, Renewable, Nuclear and Mission Critical Data Centers, Power Generation, Transmission & Distribution, Electro Technique (low, medium and high power), Electronics, IOTA, SAS Software Design, Development & Deployment, Predictive Analytics, ML & Ai,… Advisor to various Start up tech companies and a avid promoter of Positivity! Recipient of multiple awards for Innovation and Creativity resulting in exponential growth and market share. Invited and served as a Keynote speaker at more than 30+ TOP global technical institutes and engineering Universities across China and the world. Universities such as:  Shanghai Jiao Tong University, Shanghai  Tsinghua University, Beijing  Zhejiang University, Hangzhou  Xi'an Jiaotong University, Xi'An  Peking University, Beijing  Fudan University, Shanghai  Nanjing University, Nanjing  Wuhan University, Wuhan  Wuhan University of Technology, Wuhan  Sun Yat-sen University, Guangzhou
Miro Lin, CEO of Machine Tool Business Group(Taichung) of Fair Friend Group(FFG)
Experience:
CEO of FFG Machine Tool Business Group(Taichung) CEO of FFG Sustainable Development Office GM of FFG Machine Tool Division GM of FFG Intelligent Manufacturing and Data Service Div. Director of MindSphere World Taiwan and Japan Association Member of the Expert Committee of the Edge Computing Consortium
Industries:
Nearly 20 years of work experiences, including the design and planning of semiconductor / IC test equipment, integration of optical and electrical equipment, development and integration of monitoring and security systems, industrial control and factory automation, defining industry 4.0 architecture of machine tool, and implementation of machine learning and data analysis on IIOT platform.
Now, assisting FFG in defining industry 4.0, intelligent manufacturing and data service architecture, integrating FFG more than 30 global brands solutions, and building the partner ecosystems.
Education & Professional Certifications:
Master’s degree, Precision Measurement Lab, Mechanical Engineering, National Taiwan University Bachelor’s degree, Mechanical Engineering, National Taiwan University
Automotive Electronics, October 19 (Wed.) from 9:05 - 11:30 UTC+08:00
The continuing developments in advanced driver assistance systems (ADAS), infotainment systems, safety and security systems, and the electrification of vehicles are driving the strong growth of the automotive electronics industry. This track looks at the trends, challenges, and opportunities in and the future of automotive electronics systems.
Kenneth Lim, Senior Vice President, Head of Automotive, Asia Pacific, Infineon Technologies Asia Pacific Pte Ltd.
Kenneth currently leads a team of 100 staffs comprising of Sales, Marketing, Application Engineers and Centre of Competencies that oversees the Automotive markets in South Korea, India, Australia/NZ and ASEAN countries. He joined Siemens Component (the Semiconductor Division is now “Infineon”) in 1992 as Sales Engineer. In 1998, Kenneth took up a new role to establish the Distribution Channel and Network for Infineon in Asia Pacific covering China, Taiwan, South Korea, India, ASEAN and ANZ. During his tenure in the Distribution Channel, he achieved Revenue growth of more than 10 times in 8 years, put in place Distribution Processes and Policies and extended the global distributors into Asia Pacific. In his time in Distribution Management, he operated out of Hong Kong for 3 years to focus on the distribution business in China and Taiwan. Kenneth then transferred to Qimonda in 2006 to set up the Global Channel and Partners network. He re-joined Infineon in 2009 as the Head of Sales for Automotive Asia Pacific responsible for customers in China, Taiwan, South Korea, India, ASEAN and ANZ. In his 30-year in this Industry, he has gained much experience in managing different Channels (Direct Accounts and Distribution Business) and different Market Segment (Commoditised Memories market and Specialised Automotive market). Kenneth has a Diploma in Electrical Engineering from Ngee Ann Poly and a Bachelor of Science (Management) from University of London.
Robert Schweiger, Director Automotive Solutions, Cadence Design Systems
Robert Schweiger is Group Director Automotive Solutions at Cadence Design Systems. In this worldwide role he is responsible for driving the strategy, development and deployment of Automotive Solutions across all Cadence product lines including tools, IP and services. In this role Robert was key to create comprehensive automotive solutions for ADAS, Infotainment, Automotive IP, Functional Safety and System Analysis. Before joining Cadence he held various engineering and management positions at Avant! Corporation, Analogy and Munich RE. Robert received his master degree in electrical engineering from the Munich University of Applied Sciences.
Deepak Kashyap, Regional Marketing Manager, Automotive – South Asia Pacific, NXP Semiconductors
Deepak Kashyap is Regional Marketing Manager for Automotive vertical at NXP. Based in Bangalore, India, he currently leads Marketing & Business development functions for Automotive business across India and South East Asia region. Deepak has 18 years of experience in Automotive Electronics & Semiconductor Industry experience spanning across Product development, Project management and Marketing. He has been associated with NXP since 2017, in his current role. Prior to NXP, Deepak has been associated with Continental, Freescale & Bosch in diverse roles in product development & product management, across India, Germany & Singapore. Deepak has a Bachelor’s degree in Electronics & Communication Engineering from VTU and an Executive Post Graduate Certification in General Management from IIM, Bangalore.
YAN Ching Lun, Senior Director, Product and Solutions, Efinix Inc
YAN Ching Lun is Senior Director, Product and Solutions at Efinix Inc. He is responsible for FPGA product planning and system solutions development at Efinix. Within this roles, Ching Lun drive the strategy, development and implementation of Automotive Solutions using Efinix FPGA with customers, sales, and engineering teams worldwide. He established the Risc-V Processor, Artificial Intelligent and open-source solutions at Efinix. Ching Lun joined Efinix in 2014, with solid FPGA experience on IC design, architecture, system solution, product planning, manufacturing, customer engagement, and business development. He received his degree of Electrical and Electronic Engineering from University Malaya.
Simon Teng, Senior Director, Automotive Partnership – APAC, Arm
Simon Teng is Senior Director of APAC Automotive Partnership at Arm. He leads the team in APAC region to build partnerships in automotive ecosystem and to promote Arm products, technologies, and solutions as part of partner's innovations. He has nearly 12 years professional experiences in automotive industry.
Sathish. S, Manager - Sales & Marketing, Molex
Responsible for Business Growth in South India for all Market segments. With over 20 years of professional experience in various areas like Design, Key Account management, Channel Management, Application based support in Automotive, Industrial, Medical & Consumer Electronics segments. Also responsible for all India distribution activities & handling Sales development group responsible for lead generation.
Nachiket Hardas, Senior principal Manager of Automotive New Business Creation Division and Automotive Solution Business Unit, Renesas Electronics Corporation
Nachiket Hardas is leading the automotive solution development for a decade and is associated with Renesas over 15 years. In recent years, he is working very closely with emerging EV companies and offering best fit solutions by Renesas.
Martin Spiteri, Senior Director, Vehicle Automation and Chassis, Automotive Regional Centre Asia Pacific., Infineon Technologies Asia Pacific Pte Ltd.
Martin has worked in the Infineon Asia Pacific Automotive Marketing Division for more than 15 years supporting the growth of business throughout the Asia Pacific Region. He has been involved in different segments of the automotive business primarily in comfort and body systems, infotainment and more recently in Chassis and Autonomous Driving applications with a strong focus on sensors.
Wave of Wireless, October 20 (Thur.) from 9:05 - 11:15 UTC+08:00
Along with the proliferation of "smart" technologies—smart devices, smart homes, smart buildings, all the way to smart cities—are innovations in the wireless technology space. This track will discuss the latest developments, challenges, and opportunities for the wireless/RF space, including, but not limited to, 5G and beyond, Bluetooth, Zigbee, and Matter.
Lori Lee, Director, Marketing, APAC & China, Bluetooth SIG Inc.
Lori Lee is currently working in the Bluetooth SIG, as a senior marketing associate in the Asia-Pacific region, responsible for the communication and promotion of the Bluetooth wireless technology brand in the Asia-Pacific region, to ensure the successful implementation of a series of market plans, and to protect the use of the Bluetooth trademark and take related rights action. Lori is committed to enhancing the awareness and adoption rate of Bluetooth technology in the Asia-Pacific region by establishing communication channels with major target groups such as media, manufacturers, developers and member companies, and assisting SIG to establish an Asia-Pacific professional team based in Shanghai. Lori joined the Bluetooth SIG in 2012 and was promoted to Senior Regional Director for Asia Pacific in 2015. Lori has more than 15 years of experience as a marketing consultant in the technology industry, specializing in strategy formulation and brand communication.
Mahesh Basavaraju, Market Segment Manager – Wireless Communication, Rohde & Schwarz
As a Market Segment Manager for Wireless Communication, Mahesh is responsible for Strategy planning and Business development activities in Asia Pacific region. In his role, he promotes solutions for wireless communication and keeps himself abreast of the latest industry trends and changing landscape across different wireless technologies. He is active in conferences, seminars and workshops on technical topics ranging across cellular technologies (5G, 4G) and wireless connectivity technologies (WLAN/BT). Mahesh has over 15 years of experience in the telecom industry from being a R&D Engineer, as a Product Specialist and currently as a Market Segment Manager in Rohde & Schwarz based in Singapore. His experience working on both devices and network equipment has contributed to his comprehensive understanding of the wireless industry.
Desmond Chan, Senior Business Marketing Manager, Silicon Labs
Desmond Chan is the Senior Business Marketing Manager, responsible for business development and marketing for Silicon Labs Industrial & Commercial products in AMER and APAC. Before this, he is Sr. Regional Product Marketing of IoT for Asia Pacific at Silicon Labs. As an over 20-year semiconductor industry veteran, Desmond has focused on wireless IC products in the past 15 years. Desmond holds a bachelor’s degree of Electronic Engineering in Hong Kong University of Science and Technology.
Wendell Boyd, Director of Sales, Asean and ANZ, Nordic Semiconductor
Educated in Sydney, Wendell has over 30 years of professional experience in the semiconductor industry, taking verious roles and covering a wide spectrum of technologies. He has travelled extensively throughout Asia, and lived in Hong Kong for 17 years. He managed Nordic's Asia Pacific Sales and Marketing team from Hong Kong before moving back to Sydney in 2019.
James Murdock, Product Marketing Engineer LPCS, Texas Instruments
James Murdock is a product marketing engineer at Texas Instruments and has been with the company since 2012. James was previously a design engineer and validation engineer, roles for which he earned the title ‘Member of the Group Technical Staff’ on TI’s tech-ladder. James has spent his career at TI dedicated to low-power wireless connectivity products, a product line he loves because of its ability to connect the world. James has a BSEE and MSEE from The University of Texas at Austin. In his free time James enjoys learning languages – having studied Vietnamese, Chinese, and a smattering of several other languages.
Bonny Zhang, Product Marketing Manager, Memory & NFC, STMicroelectronics
Bonny is the Marketing Manager responsible for ST Memory and NFC/RFID Products in Asia. With experience in semiconductor industry for more than 15 years, Bonny will share more insights on how the NFC technology can merge seamlessly into Industrial automation applications which can help brands and manufacturers capitalize on the many benefits that the technology offers.
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